DIM - Episode 36: Rishad Tobaccowala (CEO and Futurist)
Rishad shares amazing learnings from his 31 years of marketing experience across several industries with an emphasis on next generation techniques powered by new technologies... that constantly change as a result of expectations we revise every day. As a board member and advisor to a range of start-ups and venture capital firms, Rishad carries a perspective very few have the luxury to enjoy.
We cover topics including the definition of what a futurist is and what might qualify someone to be one. Then, we transition to techniques for surviving in a world that is constantly changing. How do you manage what are essentially principles of schizophrenia in order to be successful?
Most of us are stories intersecting with other stories. And, most of us are trying to keep a coherent narrative about yourself. But there are new ways of expressing yourself and telling these stories... Most of the time we're telling stories to ourselves in order to make the world make sense...
Jim and Jim are regularly sought after for keynotes, lectures, and for custom consulting. If either of those are of interest choose a next step below.
In the second of a three-part podcast, our guest Rishad shares insights from his industry-spanning marketing career to explore why the brands that are popular today are so popular: Google, Netflix, Twitter, and so forth are embraced so strongly because they feed into our natural human need to discover. Also, he explains why we need trampolines, not balloons.
Rishad returns in the final part of a podcasting trilogy to talk about where we're all headed as a culture and society in a more practical sense. He touches on why corporations will need to become educators, how we can educate ourselves if we truly wanted to one hour a day (with our web browsers), and how to quest to be perpetually relevant.